ANDY
Andy is a formal wear fashion boutique hosting androgynous fashion trends. They cater to individuals whom identify with gender fluidity, androgyny, bi-gender, etc. The name Andy was developed by taking the first three letters and middle y from the term androgynous; it was also chosen because the name, Andy, is gender neutral. They encourage fashion experimentation and breaking with tradition. The goal of their store is to make everyone look their best and feel comfortable in their clothes and their own skin. This was a project for my student portfolio showcasing concept, branding, and marketing.
Design Concept: Fluid formal fashion.
Photography Credit: winterbluemusic.com, dapperq.com
Photography Credit: winterbluemusic.com, dapperq.com
